Proposal Savvy: Creating Successful Proposals for Media Projects

Proposal Savvy: Creating Successful Proposals for Media Projects

by Elise K. Parsigian
     
 

ISBN-10: 0761900268

ISBN-13: 9780761900269

Pub. Date: 02/28/1996

Publisher: SAGE Publications

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public

Overview

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.

Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'

Product Details

ISBN-13:
9780761900269
Publisher:
SAGE Publications
Publication date:
02/28/1996
Pages:
288
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Foreword - Mary Alice Shaver
Introduction
New Age Media Enterprise
Media Proposals as Creative Problem Solving
Media Proposal Classes and Types
Pre-Proposal Activity I
Key Functions
Pre-Proposal Activity II
Key Cognitive Functions
Writing the Media Proposal I
Key Components
Writing the Media Proposal II
Content and Style
The Creative Factor
Cues and Insights
Getting to 'Yes'
The Art of Proposal Delivery
The Use and Display of Visuals

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