Proposal Savvy: Creating Successful Proposals for Media Projects

Proposal Savvy: Creating Successful Proposals for Media Projects

by Elise K. Parsigian
     
 

ISBN-10: 0761900268

ISBN-13: 9780761900269

Pub. Date: 02/28/1996

Publisher: SAGE Publications

Learn how to evaluate, verify, and analyze information in order to compose an evidence-based proposition; target the audiences you intend to inform or influence; eliminate counter arguments and resistance before the fact; and deliver an effectively researched and persuasively presented proposal. Proposal Savvy defines, clarifies, and demystifies each phase of proposal…  See more details below

Overview

Learn how to evaluate, verify, and analyze information in order to compose an evidence-based proposition; target the audiences you intend to inform or influence; eliminate counter arguments and resistance before the fact; and deliver an effectively researched and persuasively presented proposal. Proposal Savvy defines, clarifies, and demystifies each phase of proposal development. No more guesswork. You will learn how to employ the time-honored process of problem solving and the critical/creative-thinking skill that drives it, how this reasoning system applies to not just a few but a variety of proposal opportunities, and how to anticipate and overcome barriers to a "yes" decision from executive or client.

Product Details

ISBN-13:
9780761900269
Publisher:
SAGE Publications
Publication date:
02/28/1996
Pages:
288
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Foreword
Preface
Acknowledgments
1Introduction: New Age Media Enterprise1
2Media Proposals as Creative Problem Solving8
3Media Proposal Classes and Types30
4Pre-Proposal Activity I: Key Functions63
5Pre-Proposal Activity II: Key Cognitive Functions89
6Writing the Media Proposal I: Key Components111
7Writing the Media Proposal II: Content and Style148
8The Creative Factor: Cues and Insights174
9Getting to "Yes": The Art of Proposal Delivery204
10The Use and Display of Visuals245
Index259
About the Author263

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