Proposal Savvy: Creating Successful Proposals for Media Projects

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Overview

Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.

Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It'

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Editorial Reviews

Booknews
A comprehensive guide to proposal writing in the journalism, advertising, and public relations fields, beginning with the initial stages of creative problem solving and taking the reader through the processes involved to successfully present a proposal. Drawing on the experiences of professionals working in the media, Parsigian details media proposal types; pre- proposal activities; writing content and style; presentations and delivery. A useful text for media novices and writing teachers. Paper edition (unseen), $19.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780761900269
  • Publisher: SAGE Publications
  • Publication date: 2/28/1996
  • Pages: 288
  • Product dimensions: 6.40 (w) x 9.14 (h) x 0.91 (d)

Table of Contents

Foreword - Mary Alice Shaver
Introduction
New Age Media Enterprise
Media Proposals as Creative Problem Solving
Media Proposal Classes and Types
Pre-Proposal Activity I
Key Functions
Pre-Proposal Activity II
Key Cognitive Functions
Writing the Media Proposal I
Key Components
Writing the Media Proposal II
Content and Style
The Creative Factor
Cues and Insights
Getting to 'Yes'
The Art of Proposal Delivery
The Use and Display of Visuals

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