Proposal Writing: The Art of Friendly and Winning Persuasion / Edition 1

Proposal Writing: The Art of Friendly and Winning Persuasion / Edition 1

by William S. Pfeiffer, Charles H. Keller Jr.
     
 

ISBN-10: 0136582133

ISBN-13: 9780136582137

Pub. Date: 11/08/1999

Publisher: Longman

This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include

…  See more details below

Overview

This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.

Product Details

ISBN-13:
9780136582137
Publisher:
Longman
Publication date:
11/08/1999
Edition description:
New Edition
Pages:
335
Product dimensions:
7.40(w) x 9.00(h) x 0.80(d)

Table of Contents

1. Marketing and Proposal Strategy.

2. Proposal Management.

3. Preparing to Write.

4. Writing.

5. Graphics.

6. Sales Letters and the Executive Summary.

7. Formal Proposals.

8. Informal Proposals.

9. Reviews.

10. Editing.

11. After Proposal Submittal.

Bibliography.

Exercise Solicitation and Evaluation Criteria.

Index.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >