Protect Your Great Ideas for Free!: Free Steps for Protecting the Valuable Ideas Generated by Every Business Owner, Entreprenuer, Inventor, Author, and Artist

Protect Your Great Ideas for Free!: Free Steps for Protecting the Valuable Ideas Generated by Every Business Owner, Entreprenuer, Inventor, Author, and Artist

by J. Nevin Shaffer Jr.
     
 

View All Available Formats & Editions

Aimed at businesses that thrive on idea capital, this primer on intellectual property law spells out the easy and important steps to take to protect ideas such as brands, recipes, inventions, or artwork. In an increasingly competitive business world, companies live or die by the freshness and power of their ideas; protecting these works is not complicated and can

See more details below

Overview

Aimed at businesses that thrive on idea capital, this primer on intellectual property law spells out the easy and important steps to take to protect ideas such as brands, recipes, inventions, or artwork. In an increasingly competitive business world, companies live or die by the freshness and power of their ideas; protecting these works is not complicated and can cost nothing if entrepreneurs take action early, from realizing what intellectual capital their business might have to considering patents and licenses. The time and costs involved with each option are detailed, and the book explains all of the new choices and opportunities—as well as a few pitfalls—open to owners of protected ideas. For further study and action, there is a companion website accessible by a password provided in the book that offers sample legal agreements and links to other resources.

Editorial Reviews

From the Publisher
"Without the advice provided in this book, our company would never have survived. Nevin tells it like it is in a way anyone can understand."  —Brad Armstrong, founder, Blue Whale Moving Company, and recipient, Entrepreneur of the Year awards from Ernst & Young, Merrill Lynch, and Inc. magazine

"Nevin Shaffer will give you all the information you need to protect your great ideas; just don’t get him started on the glory days of Navy football."  —Dr. Ray Smilor, executive director, Beyster Institute, Rady School of Management, University of California–San Diego

"The information found in this fast-paced, detailed, and funny book arms our graduate students with valuable business information."  —Gary M. Cadenhead, PhD, director and senior lecturer, McCombs School of Business, University of Texas–Austin

Product Details

ISBN-13:
9781931644471
Publisher:
Maximum Press
Publication date:
08/01/2006
Pages:
272
Product dimensions:
7.50(w) x 9.25(h) x 0.39(d)

What People are saying about this

Brad Armstrong
Without the advice provided in this book, our company would never have survived. I guarantee you will learn something and have a good time while you're at it! (Brad Armstrong, recipient, Entrepreneur of the Year awards from Ernst & Young, Merrill Lynch, and Inc. magazine)
Ray Smilor
Nevin Shaffer will give you all the information you need to protect your great ideas; just don't get him started on the glory days of Navy football. (Dr. Ray Smilor, executive director, Beyster Institute, Rady School of Management, University of California-San Diego)
Gary M. Cadenhead
The information found in this fast-paced, detailed, and funny book arms our graduate students with valuable business information. (Gary M. Cadenhead, PhD, director and senior lecturer at McCombs School of Business, University of Texas-Austin)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >