Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets by Deborah E. Bouchoux | 9780814473818 | Paperback | Barnes & Noble
Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

by Deborah E. Bouchoux
     
 

ISBN-10: 0814473814

ISBN-13: 9780814473818

Pub. Date: 02/19/2006

Publisher: AMACOM Books

You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites

Overview

You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.

Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks
• copyrights
• patents
• trade secrets.

In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:

• Trademark and copyright application forms

• Sample employment agreements

• An Internet usage policy

• Tips on preventing unauthorized dissemination of information via the Web

• A guide for conducting an IP audit, and much more.

Product Details

ISBN-13:
9780814473818
Publisher:
AMACOM Books
Publication date:
02/19/2006
Edition description:
New Edition
Pages:
272
Product dimensions:
7.44(w) x 9.69(h) x 0.58(d)

Table of Contents

"1. Recognizing and Protecting Your Company’s Intellectual Property Rights

2. Trademark Basics for Business Professionals

3. Trademark Selection and Searching

4. The Trademark Application Process

5. Maintaining, Monitoring, and Transferring Your Trademark

6. Trademark Infringement, Cancellations, and Dilution

7. Emerging Trademark Trends

8. Copyright Basics

9. The Rights of Copyright Owners

10. The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers

11. Infringement of Copyright

12. Emerging Copyright Trends: Software Usage and Internet Policies

13. Patent Basics for Business Professionals

14. Patent Searching, Patent Applications, Duration, and Transfers

15. Patent Infringement

16. Emerging Patent Trends

17. Trade Secrets Basics

18. Unfair Competition

19. Owning the Work Product of Your Employees and Independent Contractors

20. Internal Processes for Greater Protection: Audits and Infringement Policies

Appendix"

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