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Protecting Your Internet Identity: Are You Naked Online?

Overview

Today people have an offline reputation and image, but are increasingly creating one or more online personas. Their online image is having an impact on them in many ways. Employers are hiring and firing based on people’s online activities. Criminals are using online identities to abuse or steal from victims. Cyberbullies are taking advantage of those who reveal themselves as vulnerable on grieving or eating disorder sites. Schools are denying admission based on adolescent behaviors broadcast online in social ...
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Protecting Your Internet Identity: Are You Naked Online?

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Overview

Today people have an offline reputation and image, but are increasingly creating one or more online personas. Their online image is having an impact on them in many ways. Employers are hiring and firing based on people’s online activities. Criminals are using online identities to abuse or steal from victims. Cyberbullies are taking advantage of those who reveal themselves as vulnerable on grieving or eating disorder sites. Schools are denying admission based on adolescent behaviors broadcast online in social networking sites or media sharing sites such as YouTube. Protecting Your Internet Identity: Are you Naked Online? helps readers understand the implications of their online personas, how they may be putting themselves at risk, and how to take charge of this important new aspect of their lives for career and personal success. Offering simple, specific steps readers can take to analyze their online image, determine who they want to be online, and turn their online reputation around, this book is the go-to source for protecting your online image and projecting the persona you want others to see. The authors offer key advice on:
·Changing privacy settings
·Purging unwanted personal content
·Recognizing the risks and pitfalls of online identities
·Utilizing social networking to your advantage
·Protecting your kids online
·Curbing unwanted “spying” on your searches and interests
·Preventing identity theft and other online dangers
·Redeeming your online image
·Projecting a more professional image
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Editorial Reviews

Sue Scheff
Are You Naked Online? The answer is 'yes' and fortunately, there is a new book that walks you through the internet, step-by-step, and shows you how to reclaim your privacy and security while presenting a positive image. The book explains who is peeking at you online, why they look, and offers practical solutions for internet users and digital device-lovers of any age. A must-have for kids and adults alike, whether you spend an hour or hundreds of hours each month connected to the world through the internet.
Michele Borba ED
Do not spend another minute online until you read Protecting Your Internet Identity: Are You Naked Online? The advice is wise, timely and crucial for today's plugged-in world where the lines of privacy are blurred and the wrong click could mean horrific, lifetime consequences. The section, "Don't Forget the Kids" should be required reading for every parent - no excuses - parenting must be both off and ON the net.
Antony M. Freed
Over the course of just a few years, the Internet has morphed from a handy collective knowledge resource tool into an integral life-management system, redefining all notions of control where identity management is concerned. In this grand social experiment, online innovation has far outpaced awareness and the advent of legal and regulatory protections. Individuals have only recently begun to contemplate the long-term impact of online behaviors and the importance of managing one’s digital identity, while corporate and criminal interests have quickly adopted strategies and technologies that work to undermine consumer security and privacy. Even the most savvy of users routinely place themselves in peril while operating under faulty assumptions or with a detrimental lack of understanding in conducting personal and business related activities online. Protecting Your Identity: Are You Naked Online? by Ted Claypoole and Theresa Payton offers readers the opportunity to better understand the prerequisite fundamentals essential for successfully and safely navigating the rapidly evolving cybersphere. The material is presented in simple, non-technical language that is readily accessible to Internet users of all ages and aptitudes, and should be considered mandatory study for anyone who is thinking about, or has already taken the plunge, into the virtual domain.
Mary Kay Hoal
An absolute must-read for any individual or parent who is, or who has, a computer in their home or a cell phone in their child's hand.
Grand Forks [Sd] Herald
Helps readers understand the implications of online identities and how people may put themselves at risk professionally and personally.
Michele Borba
Do not spend another minute online until you read Protecting Your Internet Identity: Are You Naked Online? The advice is wise, timely and crucial for today's plugged-in world where the lines of privacy are blurred and the wrong click could mean horrific, lifetime consequences. The section, "Don't Forget the Kids" should be required reading for every parent - no excuses - parenting must be both off and ON the net.
Online Information Review
Claypoole and Payton address. . . broadly how to take charge of your online image. They provide extensive advice, beginning with a process of self-examination: do an Internet search for yourself and see what you find. How do you come across on your friends’ social networking pages? What images of yourself can you find online? What you would make of all this information if it were somebody else’s? The authors then give practical advice on how to tailor your online persona to reflect how you want to appear: what you can change, and what you cannot, how to promote that desired persona in search engine results and demote the bad bits you can’t fix. There is even advice on how to be anonymous online. . . Packed full of useful tips, telling examples and surprising highlights, this is an excellent book that addresses important issues on online privacy in an easily accessible way.
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Product Details

  • ISBN-13: 9781442212206
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 4/16/2012
  • Pages: 232
  • Sales rank: 643,216
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Ted Claypoole is an attorney and is currently co-chair of the Cyberspace Privacy and Data Security Subcommittee for the American Bar Association’s Business Law Section. Ted is the author of chapters in published books on biometrics and data security, as well as several articles on Internet security and Internet law. He is currently leader of the Privacy and Data Management team at the law firm Womble Carlyle. He leads data breach incident response teams in the financial, information processing, retail, and software industries. Ted consults on information security, privacy, consumer data treatment, and contingency planning matters, and advises clients on strategic technology and marketing alliances. Ted was previously the in-house technology and Internet counsel for CompuServe and Bank of America.
Theresa Payton is the Chief Advisor and CEO of Fortalice®, LLC, and former White House Chief Information Officer (CIO) of the Executive Office of the President (EOP) from 2006-2008. She was the first woman to hold this position, and currently holds a Top Secret Clearance. Theresa currently delivers security, risk, and fraud consulting services to private and public organizations. In addition to working with key clients in the private and public sector, Theresa is also Emeritus Faculty for the Security Executive Council and hosts a weekly segment on Charlotte, North Carolina’s WBTV called “Protecting Your Cyberturf” targeted at helping viewers stay safer online. Theresa started her career in banking in 1990 and was in the industry until 2006. She was named one of the top 25 “Most Influential People in Security” for 2010 by Security Magazine for her tireless efforts.
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Table of Contents

Foreword

1: How Did You Get Naked?
2: Peekers and Gawkers: Who Is Looking at Your Online Persona?
3: Behavioral Targeting
4: Self-Examination
5: Time to Get Dressed
6: Protecting Identity in a Crisis: Identity Theft and Defamation
7: Branding Your Public Persona
8: Dress for Career Success
9: Don’t Forget the Kids
10: Turning Off the Lights: Choosing to Be Invisible Online

Notes
Index
About the Authors

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