Provocateur: Images of Women and Minorities in Advertising / Edition 3

Provocateur: Images of Women and Minorities in Advertising / Edition 3

by Anthony J. Cortese
     
 

ISBN-10: 0742555399

ISBN-13: 9780742555396

Pub. Date: 12/07/2007

Publisher: Rowman & Littlefield Publishers, Inc.

In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in…  See more details below

Overview

In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The depiction of ethnic and gender relations in advertising subtly colors our understanding of status arrangements and social boundaries. Connecting these images to periods of social change also highlights, in a more nuanced way, the social norms and cultural ideologies of a particular age. The third edition includes new advertisements and updated analyses, and Cortese concludes with policy implications for advertising.

About the Author:
Anthony J. Cortese is professor of sociology at Southern Methodist University

Product Details

ISBN-13:
9780742555396
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
12/07/2007
Edition description:
Third Edition
Pages:
192
Product dimensions:
7.15(w) x 10.01(h) x 0.47(d)

Table of Contents


Preface to the Third Edition     ix
Representations, Multiculturalism, and Mass Media     1
Visual Attraction, Body Display, and Advertising     29
Constructed Bodies, Deconstructing Ads: Sexism in Advertising     57
Symbolic Racism in Advertising     91
Ethnic Advertising     115
Speed and Fragmentation: Toward Postmodern Consciousness     135
Advertising Evaluation     157
Glossary     159
References     161
Index     171
About the Author     179

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