Provocateur: Images of Minorities and Women in Advertising

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This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising.

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Overview

This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising.

Read More Show Less

Product Details

  • ISBN-13: 9780847691753
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 1/28/1999
  • Series: Postmodern Social Futures Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 176
  • Product dimensions: 6.82 (w) x 10.08 (h) x 0.36 (d)

Table of Contents

Preface
1 Representations, Multiculturalism, and Mass Media 1
2 Visual Attraction, Body Display, and Advertising 17
3 Constructed Bodies, Deconstructing Ads: Sexism in Advertising 45
4 Symbolic Racism in Advertising 77
5 Ethnic Advertising 103
6 Speed and Fragmentation: Toward Postmodern Consciousness 123
Glossary 145
References 147
Index 155
About the Author 161
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 24, 2001

    Don't buy or read this book!

    Anthony J. Cortese¿s Provocateur was awful. It was seriously, one of the worst books I¿ve ever read about advertising/media. Cortese was all over the place in his chapters. It seemed as if he had no true focal point. He would jump into any topic he felt like discussing (especially Chapters 5 & 6). He would label a section as something, and talk about whatever he wanted to throughout the section. (Chapter 5 & 6 ¿ blacks/Latinos, etc.) Another horrid aspect of Cortese¿s book was that while the book is titled, Provocateur: Images of Women and Minorities in Advertising, he only dedicated one chapter to women (the only reason I picked this book). Most of the book was about minorities and his random ramblings of different topics. He used examples (most prevalent in Chapter 6) of grunge, and Generation X which I know are not correct. For example, he talked about Generation Xers being teenagers, while most people would attribute that title to people in their mid-twenties to thirties. He meant to talk about Generation Y (pp. 136-137). Also, he talks about ¿grunge¿, but failed to use appropriate examples of the group of people (see p. 137). Aside from the above stated gripes, Cortese basically checked Adcult USA out of the library to write this book. Every single chapter had more than a few references to James Twitchell¿s book. In fact, I wish I would¿ve picked Adcult USA to read instead. At least the paperback copy of Adcult USA is cheaper than what I paid for this book.

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