Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work

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Overview

Combining clearly communicated research-based principles, a wealth of practical advice, and dozens of historic and contemporary examples of decision making (good and bad), Patrick Gould's Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work gives readers a fresh new way to look at the way we make choices.

What makes Gould's book both authoritative and compelling is its distinctive foundation—prospect theory—derived from Amos Tversky and Nobel laureate Daniel Kahneman's landmark research on "neuro-economic" decision making. Through the prism of prospect theory—which explains why people make conservative decisions in some instances and reckless decisions in others—Gould provides practical pathways to sound, timely judgments about relationships, family matters, careers, finances, and more. Time and again, throughout this concise but richly rewarding book, Gould demonstrates that understanding how and why people make choices is the first step toward making the best possible choices for ourselves.

What People Are Saying

Paul B Farrell

"Our choices define us, make us who we are. The ones we take. The ones we avoid. The great Yankee catcher Yogi Berra, says, 'When you come to a fork in the road, take it.' But which one? Gould has the roadmap, your guide down the road less traveled, doing the right thing, the road to achieving your true potential, to discovering who you really are, why you're here. 'Do not go where the path may lead,' says Emerson, 'Go instead where there is no path … and leave a trail.' "

Paul B Farrell, JD, PhD columnist, DowJones/MarketWatch
author, The Lazy Person's Guide to Investing, The Winning Portfolio, The Millionaire Code, Mutual Funds on the Net, The Millionaire Meditation, and Expert Investing on the Net

Product Details

  • ISBN-13: 9780313372315
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 7/31/2009
  • Pages: 191
  • Product dimensions: 6.10 (w) x 9.30 (h) x 1.00 (d)

Meet the Author

Patrick F. Gould is a retired Marine Corps officer and combat veteran who spent ten years as an educational researcher at the University of Wisconsin-Madison. His doctoral research focused on the practical applications of critical decision-making. He is the founder of Major Decision Consulting, LLC in Middleton, WI.
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  • Posted December 7, 2009

    I Also Recommend:

    Fun read with interesting insights after the first chapter.

    The first chapter was a bit dry, but once he gets into the stories, it was a fun read. As a financial advisor, I found this very relevant given the recent market turmoil. His explanations of military decision making were surprisingly similar to what happens in the investment world. The story about the general calling out a junior officer for using words he couldn't define, what a laugh! We have all had to endure people like that and wished someone would do what the general did. You come away with an even greater respect for our military.

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  • Posted August 11, 2009

    Pride goes before the fall

    After reading this book I came away with the thought that the most valuable lessons I have learned in my life have only occurred after my greatest failures. My successes only confirmed what I thought I already knew about myself. My personal failures, however, are now causing me to really examine what I was thinking before my own fall. "Prudent Decision Making in an Imprudent World" has helped clarify that understanding for me.

    I loved this book and would strongly recommend it to my former OSU sorority sisters and current office colleagues.

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  • Posted August 10, 2009

    Prudent reading for young and old alike

    I bought this book on the recommendation of a friend of friend whom I met at a DC party last week. It is an easy read and each chapter stands alone, so you can pick it up and begin wherever your interest really leads you. The theme of the book seems to be; if you want to become a better decision maker, acquire the humility needed to understand that you and your immediate needs are not always the primary consideration in every decision you are going to make. There is usually much more.

    I think the book is intended for the reflective people of the world who are able to make lemonaide even after life has given them a heavy dose of lemons. Lastly, and quite aside from the review, I was surprised by the author's background. I really didn't think Marines (or Soldiers) wrote like this.

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