Psychological Processes in Social Media: Why We Click

by Rosanna E. Guadagno

Overview

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Product Details

ISBN-13:	9780128113202
Publisher:	Elsevier Science
Publication date:	01/27/2025
Pages:	218
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.

Table of Contents

1. Introduction to Social Media
2. The Self in Social Media
3. Personality in Social Media
4. Gender and Cultural Considerations in Social Media
5. Social Influence and Persuasion Processes in Social Media
6. Virality and Emotional Contagion in Social Media
7. Romantic Relationships on Social Media
8. Anti-Social Behavior on Social Media
9. Social Media and Well-Being

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From the Publisher

Integrates theory and research from psychology and communication/media studies to explore the psychological implications of social media use