The Psychology of Attitude Change and Social Influence / Edition 3

The Psychology of Attitude Change and Social Influence / Edition 3

by Philip G. Zimbardo, Michael R. Leippe
     
 

ISBN-10: 0070728771

ISBN-13: 9780070728776

Pub. Date: 02/01/1991

Publisher: McGraw-Hill Higher Education

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations,

Overview

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.

Product Details

ISBN-13:
9780070728776
Publisher:
McGraw-Hill Higher Education
Publication date:
02/01/1991
Series:
McGraw-Hill Series in Social Psychology
Edition description:
REV
Pages:
370
Product dimensions:
6.42(w) x 9.14(h) x 0.95(d)

Table of Contents

CHAPTER 1: A World of InfluenceCHAPTER 2: Influencing Behavior: Taking Direct Approaches CHAPTER 3: Influencing Attitudes Through Behavior: When Doing Can Become Believing CHAPTER 4: Changing Attitudes Through Persuasion: Take My Words for it CHAPTER 5: Making Persuasion Last: The Persistence and Behavioral Consequences of Attitude Changes CHAPTER 6: Resisting and Embracing Influence: The Yin and Yang of Persuasions CHAPTER 7: Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You CHAPTER 8: Influence and the Legal System: Trying Experiences CHAPTER 9: Social Influence in the Service of Health and Happiness APPENDIX A: Research and the Experimental Method APPENDIX B: Measuring Attitudes and their Components

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