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From the Publisher"...a compendium of often interesting theories, studies, and typologies."
—Stuart Fischoff for PsycCRITIQUES - Volume 51, Issue 46
The media have a central role in modern politics. They provide the knowledge that individuals gather and consider about candidates and their platforms, the basis on which impressions of candidates are formed and emotional responses to contemporary issues are inspired, as well as a forum in which these ideas are gleaned from and discussed with others. Through their provision of poll information, their airing of political advertisements and political debates, and their coverage of political actors, campaigns, and issues, the media function as a key player in the political arena. Taking a perspective from the field of communication, a field that places the media at the center of the analysis and necessarily draws from a number of disciplines including psychology, political science, and sociology in doing so, this book assesses the ways in which individuals arrive at political impressions, knowledge, and decisions. The conclusions drawn in the book from a close analysis of decades of social science research put recent political phenomena into perspective and have crucial implications for media and politics in the 21st Century.
The Psychology of Media and Politics
George Comstock and Erica Scharrer
Chapter I – Conventional Wisdom
Chapter II – Necessary Corrections
Press and Public
Chapter III – The New Media
Chapter IV – The Goods
Chapter V – Heterogeneous Faces
The Collective Self
Chapter VI – Using the Media
Chapter VII – Beyond Politics