The Psychology of Stereotyping / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $5.55
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (13) from $5.55   
  • New (3) from $71.48   
  • Used (10) from $5.55   


"The first comprehensive treatment of stereotypes and stereotyping, this volume synthesizes a vast body of social and cognitive research that has emerged over the past quarter century. Distinguished researcher David J. Schneider provides an unusually broad analysis of stereotypes as products both of individual cognitive activities and of social and cultural forces. While devoting careful attention to harmful aspects of stereotypes and strategies for countering them, the volume also examines the positive functions of generalizations in helping people navigate a complex world. Highly readable and up to date, the book's balanced coverage of major theories and findings makes it an indispensable sourcebook and text." "Among the book's unique features are four chapters addressing the content of stereotypes, an area that has been relatively ignored in contemporary treatments. Considered are the characteristics associated with over a dozen groups that have traditionally been the victims of stereotypes; why certain traits tend to be stereotyped more often than others; and how traits become attributed to particular groups." Including many useful examples, and identifying important directions for future research, this book belongs on the desks of all researchers, professors, and students interested in stereotyping, prejudice, and discrimination. It serves as an outstanding text for advanced undergraduate- and graduate-level courses.
Read More Show Less

Editorial Reviews

From the Publisher
"This is without question the authoritative source on stereotyping. Issues of stereotype formation, representation, content, change, and much more are all covered in superb detail and with enviable clarity. I recommend this volume very highly for undergraduate and graduate courses in stereotyping and intergroup relations."—Miles Hewstone, DPhil, Professor of Social Psychology, Department of Experimental Psychology, University of Oxford, UK

"A true tour de force. This text provides wonderfully comprehensive coverage of a literature that has grown exponentially in recent decades. An impressive variety of topics are addressed in a thorough, informative way: theories of stereotypes, how structure influences processing, stereotype development and change, connections to prejudice and discrimination, the content and origins of prominent stereotypes, and more. In each case, state-of-the-art research developments are situated in their historical context and integrated into the 'big picture' of the field. Schneider's writing is highly engaging, with extensive use of examples and personal anecdotes that effectively illustrate his points. A valuable contribution, highly recommended."—David L. Hamilton, PhD, Department of Psychology, University of California, Santa Barbara

"Schneider has produced a meticulously researched and yet easily readable book about stereotypes, stereotyping, prejudice, and discrimination. It is a superb mix of formal scholarship and informal anecdotes and illustrations. There are a lot of new and interesting ideas presented, as well as plenty of leads to guide research. I consider myself as an expert on intergroup attitudes, but I learned a lot by reading this book. A 'must read' for anyone interested in this complex and important field."—Charles Stangor, PhD, Department of Psychology, University of Maryland, College Park

"In a scholarly, authoritative voice—tempered by personal touches and everyday examples—Schneider takes a careful, balanced look at our assumptions about stereotyping. He places cutting-edge contemporary research in the context of historical classics. This complete and even-handed text relies on firm ground, namely the research itself. Both students and faculty will learn from it."—Susan T. Fiske, PhD, Department of Psychology, Princeton University

"In the 50 years since Allport published his classic book on prejudice, the number of quantitative studies on the topic has increased from 100 to well over 5,000. Schneider has confronted this enormous literature and produced a book that examines with intelligence and care the topics of stereotyping, prejudice, and discrimination, and weaves into it his continuing interest in person perception and attribution. Schneider considers an enormous range of research and theory, and does so with a rare combination of theoretical neutrality and critical acumen. His marvelous book is essential reading for both new students and more advanced students who wish to appreciate the full complexity and richness of their field."—Myron Rothbart, PhD, Department of Psychology, University of Oregon

The Journal of Nervous and Mental Disease
"There is a brief, clear, and direct summary at the end that is a masterpiece....It is a work that will be a standard in the field for some time....It will also help prepare readers for the future, since throughout, they are reminded that where attitudes are concerned, new factors, situations, and categories are constantly coming into play."—The Journal of Nervous and Mental Disease
Journal of Social and Clinical Psychology
"Although the book can readily serve as a course text for advanced undergraduates or graduate students, it is also a scholarly guide specifying the boundaries of an essential area of social psychological research....Schneider writes engagingly. The book is peppered with anecdotes and observations that convincingly illustrate classic and contemporary theories, as well as insights that illuminate where empirical efforts should be directed hereafter. The Psychology of Stereotyping will serve the field, its students and researchers, well into the future."—Journal of Social and Clinical Psychology
Read More Show Less

Product Details

  • ISBN-13: 9781593851934
  • Publisher: Guilford Publications, Inc.
  • Publication date: 3/15/2005
  • Series: Distinguished Contributions In Psychology Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 704
  • Product dimensions: 7.00 (w) x 9.70 (h) x 1.30 (d)

Meet the Author

David J. Schneider, PhD, is Professor of Psychology and Cognitive Sciences at Rice University, where he chaired the Department of Psychology from 1990 to 1996. He graduated from Wabash College in 1962 with majors in psychology and philosophy, and earned a doctorate in psychology from Stanford University in 1966. Prior to joining the Rice University faculty in 1989, Dr. Schneider served on the faculties of Amherst College, Stanford University, Brandeis University, the University of Texas at San Antonio, and Indiana University. In addition to courses in social psychology and stereotyping, he teaches introductory psychology, history of psychology, the psychology of beliefs, and psychology and law. Dr. Schneider was founding editor of Social Cognition: The Official Journal of the International Social Cognition Network and has published several social psychology texts.

Read More Show Less

Table of Contents

1 Introduction 1
2 Methods 34
3 Categories and Categorization 64
4 Schema Theories 120
5 Stereotype Structure and Implicit Personality Theories 173
6 Stereotypes as Hypotheses 197
7 Ingroups and Outgroups 229
8 Prejudice and Discrimination 266
9 The Development of Stereotypes 321
10 Change of Stereotypes and Prejudice 376
11 Content of Stereotypes: Gender, Race, and Age 434
12 Content of Stereotypes: Stigmas 474
13 Content of Stereotypes: Other Categories 501
14 Stereotype Content and Features 534
15 Summary 562
References 569
Index 693
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)