Public Health Business Planning: A Practical Guide
  • Public Health Business Planning: A Practical Guide
  • Public Health Business Planning: A Practical Guide

Public Health Business Planning: A Practical Guide

by Stephen N. Orton
     
 

ISBN-10: 1449643507

ISBN-13: 9781449643508

Pub. Date: 05/19/2011

Publisher: Jones & Bartlett Learning

In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy.

Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful

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Overview

In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy.

Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans.

This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as:

Assessment and strategic planning
Program planning, implementation, and evaluation
Financial planning and budgeting
Market research and social marketing
Strategies for getting funded including business writing and speaking
Project management and business plan execution strategies

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Product Details

ISBN-13:
9781449643508
Publisher:
Jones & Bartlett Learning
Publication date:
05/19/2011
Edition description:
Second Edition
Pages:
174
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

Table of Contents

Ch. 1 Introduction 1

Ch. 2 Defining public health entrepreneurial business planning 15

Ch. 3 The parts of a public health business plan 27

Ch. 4 Definition of plan 39

Ch. 5 Industry analysis 45

Ch. 6 Demonstration of need and target market 51

Ch. 7 Competitors and partners 59

Ch. 8 Marketing 73

Ch. 9 Project operations 83

Ch. 10 Evaluation 97

Ch. 11 Risks, exit plan, and sustainability 109

Ch. 12 Financial planning 121

Ch. 13 The feasibility plan 139

Ch. 14 Sustaining success in South Carolina : one team's experience 143

Ch. 15 Creating your public health business plan 157

Afterword 163

Index 165

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