Public Health In Action: Practicing In The Real World / Edition 1

Public Health In Action: Practicing In The Real World / Edition 1

by Jan Kirk Carney

binding type PBSee more details below


binding type PB

Product Details

Jones & Bartlett Learning
Publication date:
Edition description:
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

Ch. 1How do you know if you have succeeded?1
Ch. 2Act swiftly to protect the public's health7
Ch. 3Know how your house is built11
Ch. 4You must earn credibility15
Ch. 5Fighting HIV and AIDS - finding community leaders in public health18
Ch. 6How do you know if a population is healthy?21
Ch. 7Be a guest in their home24
Ch. 8How do you keep the balls in the air?28
Ch. 9Strike while the iron is hot32
Ch. 10Respect the unwritten rules35
Ch. 11Always stay on the high road40
Ch. 12Have a code of ethics43
Ch. 13You must be ready for anything47
Ch. 14Don't end up in the recycling bin - communicating health information51
Ch. 15The press is not your enemy or your friend54
Ch. 16When you think you have seen it all, look again57
Ch. 17If the public doesn't understand it, it won't happen59
Ch. 18Listen to the children64
Ch. 19Anthrax and airplanes69
Ch. 20The stinky tubing saga74
Ch. 21Is there a doctor in the county?80
Ch. 22Regulating nursing homes : community health, individual health, and public resources in an uneasy balance84
Ch. 23Clorox and cooling towers89
Ch. 24Breaking down barriers to health - insuring the children97
Ch. 25Knowledge is power - preventing breast cancer deaths103
Ch. 26The great tobacco wars : part 1 - changing our culture around tobacco use109
Ch. 27The great tobacco wars : part 2 - how we nearly lost our footing116
Ch. 28Rabies - preventing public fatigue about a fatal illness125
Ch. 29Bug spray and birdbaths - West Nile virus130
Ch. 30Investigating cancer clusters - stepping out from behind the podium136
Ch. 31Timing is everything - tattooing and body piercing141
Ch. 32Calling in extra help - diarrhea on a dairy farm145
Ch. 33Restoring public confidence - strengthening the board of medical pratice149
Ch. 34Let the data speak for itself157
Ch. 35The devil team161
Ch. 36The ten minute rule163
Ch. 37When people are angry with you or your department, invite them in167
Ch. 38Preventing childhood lead poisoning - using a public health approach170
Ch. 39Sometimes the toughest battles are on the inside : assessing and managing environmental risks179
Ch. 40House calls in public health184
Ch. 41Remember the "public" in public health - distributing KI187
Ch. 42Mercury - you can still protect the public when there are things you can't control190
Ch. 43Data has no constituency, or does it?195
Ch. 44Be there201
Ch. 45Controversy is an opportunity to focus your message205
Ch. 46Find new ways to involve the public208
Ch. 47Don't just preach to the choir215
Ch. 48Walking the extra mile for children's health - door-to-door lead screening219
Ch. 49Pertussis - if you look, you will find it222
Ch. 50A vision for health planning229
Ch. 51Outcomes are the bottom line for public health237
Ch. 52We must always be prepared242
Ch. 53Make partnerships how you do business - preventive health care for children and adolescents246
Ch. 54It will take all of us to keep the public healthy250
Ch. 55PR (public relations) is not the same as PH (public health)255
Ch. 56Consider every day an adventure258
Ch. 57Skate to where the puck will be261
Ch. 58Two words - public health266

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