Public Health In Action: Practicing In The Real World / Edition 1

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This is the first book that looks at public health, as much art as science. The author draws on real examples with a “behind the scenes” look at the strategy and action that must be undertaken to make public health really work.
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Product Details

  • ISBN-13: 9780763734473
  • Publisher: Jones & Bartlett Learning
  • Publication date: 2/23/2006
  • Edition description: 1E
  • Edition number: 1
  • Pages: 277
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Table of Contents

Ch. 1 How do you know if you have succeeded? 1
Ch. 2 Act swiftly to protect the public's health 7
Ch. 3 Know how your house is built 11
Ch. 4 You must earn credibility 15
Ch. 5 Fighting HIV and AIDS - finding community leaders in public health 18
Ch. 6 How do you know if a population is healthy? 21
Ch. 7 Be a guest in their home 24
Ch. 8 How do you keep the balls in the air? 28
Ch. 9 Strike while the iron is hot 32
Ch. 10 Respect the unwritten rules 35
Ch. 11 Always stay on the high road 40
Ch. 12 Have a code of ethics 43
Ch. 13 You must be ready for anything 47
Ch. 14 Don't end up in the recycling bin - communicating health information 51
Ch. 15 The press is not your enemy or your friend 54
Ch. 16 When you think you have seen it all, look again 57
Ch. 17 If the public doesn't understand it, it won't happen 59
Ch. 18 Listen to the children 64
Ch. 19 Anthrax and airplanes 69
Ch. 20 The stinky tubing saga 74
Ch. 21 Is there a doctor in the county? 80
Ch. 22 Regulating nursing homes : community health, individual health, and public resources in an uneasy balance 84
Ch. 23 Clorox and cooling towers 89
Ch. 24 Breaking down barriers to health - insuring the children 97
Ch. 25 Knowledge is power - preventing breast cancer deaths 103
Ch. 26 The great tobacco wars : part 1 - changing our culture around tobacco use 109
Ch. 27 The great tobacco wars : part 2 - how we nearly lost our footing 116
Ch. 28 Rabies - preventing public fatigue about a fatal illness 125
Ch. 29 Bug spray and birdbaths - West Nile virus 130
Ch. 30 Investigating cancer clusters - stepping out from behind the podium 136
Ch. 31 Timing is everything - tattooing and body piercing 141
Ch. 32 Calling in extra help - diarrhea on a dairy farm 145
Ch. 33 Restoring public confidence - strengthening the board of medical pratice 149
Ch. 34 Let the data speak for itself 157
Ch. 35 The devil team 161
Ch. 36 The ten minute rule 163
Ch. 37 When people are angry with you or your department, invite them in 167
Ch. 38 Preventing childhood lead poisoning - using a public health approach 170
Ch. 39 Sometimes the toughest battles are on the inside : assessing and managing environmental risks 179
Ch. 40 House calls in public health 184
Ch. 41 Remember the "public" in public health - distributing KI 187
Ch. 42 Mercury - you can still protect the public when there are things you can't control 190
Ch. 43 Data has no constituency, or does it? 195
Ch. 44 Be there 201
Ch. 45 Controversy is an opportunity to focus your message 205
Ch. 46 Find new ways to involve the public 208
Ch. 47 Don't just preach to the choir 215
Ch. 48 Walking the extra mile for children's health - door-to-door lead screening 219
Ch. 49 Pertussis - if you look, you will find it 222
Ch. 50 A vision for health planning 229
Ch. 51 Outcomes are the bottom line for public health 237
Ch. 52 We must always be prepared 242
Ch. 53 Make partnerships how you do business - preventive health care for children and adolescents 246
Ch. 54 It will take all of us to keep the public healthy 250
Ch. 55 PR (public relations) is not the same as PH (public health) 255
Ch. 56 Consider every day an adventure 258
Ch. 57 Skate to where the puck will be 261
Ch. 58 Two words - public health 266
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