Public House and Beverage Management

by Michael Flynn

Overview

'Public House & Beverage Management' provides students with a practical guide to the management aspects of the licensed trade industry.

'Public House & Beverage Management' introduces students to:

* Key players
* Variations in service offer
* Types of management arrangement (managed, leased, tenanted, franchise, freehouse)
* Customers and segments
* Labour markets and employees
* Key elements in the business units
* Retailing skills.

The combined experiences of the authors are reflected in the text, as between them they have a vast range of experience as: publican, hotelier, chef and sommelier. Enhanced by this is their teaching and research covering food service, cellar management, marketing and wines and spirit education.

Product Details

ISBN-13:	9781136370847
Publisher:	Taylor & Francis
Publication date:	08/15/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	224
File size:	6 MB

About the Author

Michael Flynn, Caroline Ritchie, Andrew Roberts

Table of Contents

Chapter 1 A history of the licensed trade industry; Chapter 2 The modern industry; Chapter 3 The licensed enterprise and the law; Chapter 4 The marketing function; Chapter 5 Management of the products and services; Chapter 6 Managing the human resources; Chapter 7 Controlling your profits; Chapter 8 Ethics and dilemmas: the challenges of the licensed trade industry; Chapter 9 Careers and contacts;

Editorial Reviews

When the School of Hospitality, Tourism, and Leisure at the University of Wales in Cardiff decided to offer a specialized course on licensed trade management, they realized that no textbook existed for one. So three instructors there set out to fill the void by providing background information for all level one and two (undergraduate) courses. The result could also be useful as a guide for those currently in the industry or thinking of entering it. They hope it to be the first in a series. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

A practical guide to all management aspects of the licensed trade industry is presented. Beginning with a simple definition of the industry, a detailed explanation of the management of each function is then discussed, concluding with a strategic view of both companiesand the industry.
CABI Information - Feb 2001

From the Publisher