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In PUBLIC OPINION: MEASURING THE AMERICAN MIND, Barbara Bardes, co-authors of the best selling, AMERICAN GOVERNMENT AND POLITICS TODAY and Robert Oldendick explore the formation, variation, and impact of public opinion. In addition, the authors devote Part Two to the issues and methods of polling, including polling in political campaigns and the goals of organizations that commission and conduct polls. With a discussion of the history of public opinion, as well as an analysis of the public's views on a range of current issues, this text offers a comprehensive study of the field.
PART I: PUBLIC OPINION AND AMERICAN DEMOCRACY. 1. Public Opinion and American Democracy. 2. Measuring American Opinion: The Origins of Polling. PART II: HOW ARE OPINIONS MEASURED AND PUT TO USE? 3. How Public Opinion Data Are Used. 4. How are Opinions Measured? PART III: WHAT DO AMERICANS BELIEVE? 5. The Sources of Opinions. 6. Political Orientations. 7. Public Opinion on Social-Welfare Issues. 8. Americans'' Views on Racial Issues. 9. Public Opinion on Highly Controversial Issues. 10. How Americans View Foreign and Defense Policies PART IV: PUBLIC OPINION: A CRITICAL PERSPECTIVE. 11. Challenges Facing Public Opinion Research: Issues of Reliability and Trust. 12. Measuring the American Mind: The Sum of its Parts. APPENDIX A: Programs or Projects of the Federal Government. APPENDIX B: Sources of Public Opinion Data. APPENDIX C: Questions from the American National Election Studies and General Social Surveys.