Public Opinion

Overview

Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, ...

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Overview

Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion.

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Product Details

  • ISBN-13: 9780813329161
  • Publisher: Westview Press
  • Publication date: 1/7/1999
  • Pages: 496
  • Product dimensions: 6.34 (w) x 9.28 (h) x 1.34 (d)

Meet the Author

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Garrett J. O'Keefe is professor of journalism at Colorado State University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics. Garrett O’Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public.

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Table of Contents

List of Illustrations
Preface
Pt. 1 Introducing Public Opinion
1 The Meanings of Public Opinion 3
2 The History of Public Opinion 31
3 Methods for Studying Public Opinion 65
Pt. 2 Theories of Public Opinion
4 Psychological Perspectives 103
5 Sociological Perspectives 145
6 Perception and Opinion Formation 177
7 Basic Beliefs, Democratic Theory, and Public Opinion 212
Pt. 3 Public Opinion in Context
8 Public Opinion and Democratic Competence 249
9 Public Opinion and Policymaking 299
10 The Content of Our Attitudes: Public Opinion in the Contemporary United States 341
11 Communicating with the Public 381
12 Campaigning and Opinion Change 416
13 Looking Ahead 448
Index 453
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