Public Opinion / Edition 1 by Carroll J Glynn, Susan Herbst, Garrett O'keefe, Robert Shapiro | | 9780813329178 | Paperback | Barnes & Noble
Public Opinion / Edition 1

Public Opinion / Edition 1

by Carroll J Glynn, Susan Herbst, Garrett O'keefe, Robert Shapiro
     
 

ISBN-10: 0813329175

ISBN-13: 9780813329178

Pub. Date: 11/28/1998

Publisher: Westview Press

A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public.Chapters are carefully constructed to introduce terms and concepts to a reader unfamiliar with the field. The volume draws together authors from diverse fields, principally political

Overview

A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public.Chapters are carefully constructed to introduce terms and concepts to a reader unfamiliar with the field. The volume draws together authors from diverse fields, principally political science and communication studies. 320 pp.

Product Details

ISBN-13:
9780813329178
Publisher:
Westview Press
Publication date:
11/28/1998
Edition description:
Older Edition
Pages:
471
Product dimensions:
5.91(w) x 8.95(h) x 1.06(d)
Lexile:
1430L (what's this?)

Table of Contents


Preface

Part One: Introducing Public Opinion
1. The Meanings of Public Opinion
2. The History of Public Opinion
3. Methods for Studying Public Opinion

Part Two: Theories of Public Opinion
4. Public Opinion and Democratic Theory
5. Psychological Perspectives on Public Opinion
6. Stereotyping, Social Norms, and Public Opinion
7. Perception and Opinion Formation
8. Economic Approaches

Part Three: Public Opinion in Context
9. Content and Conflict in Public Opinion
10. Public Opinion and Policymaking
11. Communicating, Campaigning and the Public (TK)
12. Looking Ahead

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