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"Simply the best book published on public opinion today. No other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning from this superb book."
—Kenneth Warren, Saint Louis University; president of The Warren Poll; and author of In Defense of Public Opinion Polling
"Public Opinion is a delightful text that is both theoretically sophisticated and imminently readable. A valuable teaching resource that covers the traditional material thoroughly but also includes unique topics that draw on the broad expertise of its authors."
—Clyde Wilcox, Georgetown University
"The interdisciplinary nature of this book is its greatest asset. I am struck by how effectively the authors cover an immense amount of ground in terms of the role public opinion plays in politics, how public opinion develops and evolves, and the media’s role in public opinion formation."
—Stephen J. Farnsworth, University of Mary Washington
"Public Opinion presents a strong theoretical foundation of why we study public opinion grounded in practical examples. This type of approach allows the reader to put the study of public opinion in a context that matters to the student and frames the course in a way that allows the instructor to build a strong curriculum."
—Kevin Wagner, Florida Atlantic University
|List of Illustrations|
|Pt. 1||Introducing Public Opinion|
|1||The Meanings of Public Opinion||3|
|2||The History of Public Opinion||31|
|3||Methods for Studying Public Opinion||65|
|Pt. 2||Theories of Public Opinion|
|6||Perception and Opinion Formation||177|
|7||Basic Beliefs, Democratic Theory, and Public Opinion||212|
|Pt. 3||Public Opinion in Context|
|8||Public Opinion and Democratic Competence||249|
|9||Public Opinion and Policymaking||299|
|10||The Content of Our Attitudes: Public Opinion in the Contemporary United States||341|
|11||Communicating with the Public||381|
|12||Campaigning and Opinion Change||416|