Public Opinion / Edition 1

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Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. It explores the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions. Public Opinion draws on a wide range of scholarship in political science, psychology, sociology, and communications in order to help undergraduates learn about public opinion, policymaking, and mass media in America.
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Editorial Reviews

An undergraduate textbook drawing from political science, psychology, sociology, and communications to explore the nature of public opinion in the US, how it is shaped by various institutions, and how it relates to policy making and mass media. Annotation c. by Book News, Inc., Portland, Or.
From the Publisher

Praise from the previous edition:

"Simply the best book published on public opinion today. No other authors do a better job in covering how public opinion is formed, measured, and used in democratic society. Scholars and students of public opinion will love reading and learning from this superb book."
Kenneth Warren, Saint Louis University; president of The Warren Poll; and author of In Defense of Public Opinion Polling

"Public Opinion is a delightful text that is both theoretically sophisticated and imminently readable. A valuable teaching resource that covers the traditional material thoroughly but also includes unique topics that draw on the broad expertise of its authors."
Clyde Wilcox, Georgetown University

"The interdisciplinary nature of this book is its greatest asset. I am struck by how effectively the authors cover an immense amount of ground in terms of the role public opinion plays in politics, how public opinion develops and evolves, and the media’s role in public opinion formation."
Stephen J. Farnsworth, University of Mary Washington

"Public Opinion presents a strong theoretical foundation of why we study public opinion grounded in practical examples. This type of approach allows the reader to put the study of public opinion in a context that matters to the student and frames the course in a way that allows the instructor to build a strong curriculum."
Kevin Wagner, Florida Atlantic University

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Product Details

  • ISBN-13: 9780813329178
  • Publisher: Westview Press
  • Publication date: 11/28/1998
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 471
  • Lexile: 1430L (what's this?)
  • Product dimensions: 5.91 (w) x 8.95 (h) x 1.06 (d)

Meet the Author

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University.

Susan Herbst is President of the University of Connecticut.

Garrett J. O’Keefe is professor emeritus of journalism at Colorado State University.

Robert Y. Shapiro is professor of political science at Columbia University.

Mark Lindeman is a freelance public opinion and elections consultant and teaches in the QMSS program at Columbia University.

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Table of Contents

List of Illustrations
Pt. 1 Introducing Public Opinion
1 The Meanings of Public Opinion 3
2 The History of Public Opinion 31
3 Methods for Studying Public Opinion 65
Pt. 2 Theories of Public Opinion
4 Psychological Perspectives 103
5 Sociological Perspectives 145
6 Perception and Opinion Formation 177
7 Basic Beliefs, Democratic Theory, and Public Opinion 212
Pt. 3 Public Opinion in Context
8 Public Opinion and Democratic Competence 249
9 Public Opinion and Policymaking 299
10 The Content of Our Attitudes: Public Opinion in the Contemporary United States 341
11 Communicating with the Public 381
12 Campaigning and Opinion Change 416
13 Looking Ahead 448
Index 453
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