Public Opinion Polling and Politics in Britain

Public Opinion Polling and Politics in Britain

by David Broughton
     
 

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An up-to-date introduction to opinion polling and its impact on, and significance in, British political life. It covers topics such as the history of polling, its methodology, polling in election campaigns and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role of political opinion polling and their

Overview

An up-to-date introduction to opinion polling and its impact on, and significance in, British political life. It covers topics such as the history of polling, its methodology, polling in election campaigns and political issues and polling. Using as an example the 1992 British General Election, the book also examines the role of political opinion polling and their future in British politics. For students of British Politics, Electoral Studies, and Political Sociology. Or for anyone interested in British politics.

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Booknews
An introductory account of the history, theory, methodology, and political significance of public opinion in Britain, discussing the use and impact of national, subnational, and supranational opinion polling and lessons learned from the 1992 General Election campaign. Includes a glossary and sample questions from polls. For students in British politics, electoral studies, and political sociology. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780333739167
Publisher:
Palgrave HE UK
Publication date:
11/11/1998
Pages:
240

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