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This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the 'spiral of silence' model and looks at the role of mass media in the formation and expression of public opinion. This comprehensive and original treatment is a must for all serious students and scholars of public opinion.
Chapter 1 Introduction Chapter 2 Publicity, the Public, and Public Opinion Chapter 3 Public Opinion: The Substance or Phantom of Democracy? Chapter 4 Public Opinion as a Form of Social Will: Toennies' Critique Chapter 5 Public Opinion and Participation: The Dewey-Lippmann Controversy Chapter 6 Public Opinion as Panopticon: A Critique of the Spiral of Silence Chapter 7 Political Institutionalization of Public Opinion: Controversies on Polling Chapter 8 Public Opinion and the Mass Media: Questions of Democratization and Regulation
Posted June 24, 2001