Public Opinion

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More About This Textbook

Overview

In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads," a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.
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Product Details

  • ISBN-13: 9780887388613
  • Publisher: Transaction Publishers
  • Publication date: 11/28/1990
  • Pages: 455

Meet the Author

Walter Lippmann (1889-1974) was the author of many books on political thought and was widely considered America’s most distinguished syndicated columnist. In addition to being awarded the Presidential Medal of Freedom, he won two Pulitzer Prizes for his newspaper column “Today and Tomorrow,” which appeared in the New YorkHerald Tribune. Michael Curtis is distinguished professor emeritus of political science at Rutgers University. He is the author of numerous books, includingIsrael in the Third World,Antisemitism in the Contemporary World, Orientalism and Islam, and Should Israel Exist?: A Sovereign Nation under Attack by the International Community.

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Table of Contents

Introduction to the Transaction Edition
Pt. I Introduction
I The World Outside and the Pictures in Our Heads 3
Pt. II Approaches to the World Outside
II Censorship and Privacy 35
III Contract and Opportunity 46
IV Time and Attention 58
V Speed, Words, and Clearness 64
Pt. III Stereotypes
VI Stereotypes 79
VII Stereotypes as Defense 95
VIII Blind Spots and Their Value 104
IX Codes and Their Enemies 115
X The Detection of Stereotypes 130
Pt. IV Interests
XI The Enlisting of Interest 159
XII Self-Interest Reconsidered 170
Pt. V The Making of a Common Will
XIII The Transfer of Interest 193
XIV Yes or No 220
XV Leaders and the Rank and File 234
Pt. VI The Image of Democracy
XVI The Self-Centered Man 253
XVII The Self-Contained Community 263
XVIII The Role of Force, Patronage, and Privilege 276
XIX The Old Image in a New Form: Guild Socialism 293
XX A New Image 310
Pt. VII Newspapers
XXI The Buying Public 317
XXII The Constant Reader 328
XXIII The Nature of News 338
XXIV News, Truth, and a Conclusion 358
Pt. VIII Organized Intelligence
XXV The Entering Wedge 369
XXVI Intelligence Work 379
XXVII The Appeal to the Public 398
XXVIII The Appeal to Reason 411
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Customer Reviews

Average Rating 3.5
( 3 )
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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted May 24, 2013

    Realize how your true thoughts been stifled by others.

    Today's hi tech public relations and Ad firms have developed Lippman's basic ideas of how to control the average mind, compound 'it', to promote manipulation habits and opinion paths for the 'K-12' masses.

    Buy it, and develop. A five star read.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 11, 2012

    Wow

    Awesome

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted September 17, 2009

    No text was provided for this review.

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