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In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. As Michael Curtis indicates in his introduction to this edition, Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace.
The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures hi our heads," a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life.
The field of public opinion research has produced much since this 1922 classic, but no work is more compelling in its argument or lasting in its impact. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians,- sociologists, and political scientists.
|Introduction to the Transaction Edition|
|I||The World Outside and the Pictures in Our Heads||3|
|Pt. II||Approaches to the World Outside|
|II||Censorship and Privacy||35|
|III||Contract and Opportunity||46|
|IV||Time and Attention||58|
|V||Speed, Words, and Clearness||64|
|VII||Stereotypes as Defense||95|
|VIII||Blind Spots and Their Value||104|
|IX||Codes and Their Enemies||115|
|X||The Detection of Stereotypes||130|
|XI||The Enlisting of Interest||159|
|Pt. V||The Making of a Common Will|
|XIII||The Transfer of Interest||193|
|XIV||Yes or No||220|
|XV||Leaders and the Rank and File||234|
|Pt. VI||The Image of Democracy|
|XVI||The Self-Centered Man||253|
|XVII||The Self-Contained Community||263|
|XVIII||The Role of Force, Patronage, and Privilege||276|
|XIX||The Old Image in a New Form: Guild Socialism||293|
|XX||A New Image||310|
|XXI||The Buying Public||317|
|XXII||The Constant Reader||328|
|XXIII||The Nature of News||338|
|XXIV||News, Truth, and a Conclusion||358|
|Pt. VIII||Organized Intelligence|
|XXV||The Entering Wedge||369|
|XXVII||The Appeal to the Public||398|
|XXVIII||The Appeal to Reason||411|
Posted May 24, 2013
Today's hi tech public relations and Ad firms have developed Lippman's basic ideas of how to control the average mind, compound 'it', to promote manipulation habits and opinion paths for the 'K-12' masses.
Buy it, and develop. A five star read.
Posted February 11, 2012
Posted September 17, 2009
No text was provided for this review.