Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice

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Overview

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Product Details

  • ISBN-13: 9783110176124
  • Publisher: Mouton de Gruyter
  • Publication date: 3/28/2004
  • Series: Mouton Reader Series
  • Edition description: New Edition
  • Pages: 502
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.10 (d)

Table of Contents

Acknowledgements
Foreword
Ch. 1 Overview of public relations and communication management in Europe 1
Ch. 2 Austria 13
Ch. 3 Belgium 29
Intermezzo : a constructivistic approach to public relations 45
Ch. 4 Bosnia-Herzegovina 55
Ch. 5 Bulgaria 71
Ch. 6 Croatia 83
Ch. 7 Estonia 95
Ch. 8 Finland 107
Intermezzo : the reflective paradigm of public relations 121
Ch. 9 France 135
Ch. 10 Germany 153
Ch. 11 Greece 169
Ch. 12 Hungary 185
Ch. 13 Ireland 201
Intermezzo : the transitional approach to public relations 217
Ch. 14 Italy 227
Ch. 15 Malta 245
Ch. 16 The Netherlands 261
Ch. 17 Norway 277
Ch. 18 Poland 291
Intermezzo : public sphere as central concept of public relations 309
Ch. 19 Portugal 317
Ch. 20 Russia 331
Ch. 21 Serbia and Montenegro 347
Ch. 22 Slovakia 363
Ch. 23 Slovenia 375
Intermezzo : civil society and public relations 387
Ch. 24 Spain 393
Ch. 25 Sweden 413
Ch. 26 Switzerland 425
Ch. 27 Turkey 441
Intermezzo : consensus-oriented public relations (COPR) : a concept for planning and evaluation of public relations 459
Ch. 28 United Kingdom 467
Ch. 29 New perspectives of public relations in Europe 485
Authors 497
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