Public Relations Cases: International Perspectives [NOOK Book]


This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.

Read More Show Less
... See more details below
Public Relations Cases: International Perspectives

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$36.99 price
(Save 19%)$45.95 List Price


This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the reader in-depth insight into effective public relations practice in a range of organizational contexts.

Read More Show Less

Product Details

  • ISBN-13: 9780203088982
  • Publisher: Taylor & Francis, Inc.
  • Publication date: 5/4/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 208
  • File size: 6 MB

Meet the Author

Danny Moss is Professor of Corporate and Public Affairs at the University of Chester, UK.

Melanie Powell is a Senior Lecturer of Public Relations at Manchester Metropolitan University, UK, and programme leader for the university’s CIPR Diploma.

Barbara DeSanto is Professor and Director of the Communication Program at Maryville University, St. Louis, USA.

Read More Show Less

Table of Contents

Introduction (Danny Moss, Melanie Powell and Barbara DeSanto) 1. Take a Look at My Giraffe: Promoting Chester Zoo (Bill Daring) 2. Jane's Ride Across America (Ryan Bowd and Melanie Powell) 3. Kerala, God's Own Country: From Backwaters to One of the Ten Paradises on Earth (Ganga S. Dhanesh) 4. LG Mobile: Utilizing the Blogosphere to Increase Buzz and Drive Positive Sentiment of Mobile Phones (Ronnie Brown) 5. Enacting Corporate Citizenship in Korea: Novartis Korea's Five-Generation Families Campaign (Yunna Rhee, Hyunki Moon and Jeeyoon Lee) 6. Taking the Time to Listen, Learn and Act: An Example of Complex International Dialogue (Peter Osborne and Robbie Huston) 7. Setting Up an Effective Press Office for a Professional Body (Gerald Chan) 8. Managing the Evolution of an Agency to Meet the Needs of a Digital Media Environment (Rob Brown) 9. John Smith's 'The People's Franchise': John Smith's People's Race and John Smith's People's Darts (Tom Earl) 10. Remembering the Few (Geoff Simpson) 11. When PR Meets Marketing: On the Intra-organizational Challenges in the Implementation of Integrated Communication (Simon Torp) 12. Public Relations Model of a Socially Responsible Company: Case Study of Coca-Cola Beverages Hrvatska (Madja Tafra-Vlahovi?) 13. The Bolton Brand: Place Branding as an Alternative Approach to Local Authority Corporate Identity (Ronnie Semley & Melanie Powell) 14. Chimney Pot Park: When a Sales Launch Event Became the News! (Lisa Ashurst)

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)