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Public Relations, Strategies and Tactics: Study Edition / Edition 7

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Overview

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual with access to professional tutoring, and an Instructor's Testing Manual with solutions to the practice tests and ready-made midterm and final exams. The role of public relations, ethics, public relations departments and firms, research in public relations, program planning, communication in public relations, public opinion and persuasion, new technologies in public relations, public relations and the law, corporations, politics and government, international public relations, nonprofit organizations, and the written, spoken, and visual tactics of public relations.
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Product Details

  • ISBN-13: 9780205404537
  • Publisher: Pearson
  • Publication date: 7/28/2004
  • Edition description: Older Edition
  • Edition number: 7
  • Pages: 576
  • Product dimensions: 7.98 (w) x 9.90 (h) x 0.93 (d)

Table of Contents

Preface.

I. ROLE.

1. What Is Public Relations?

2. The Evolution of Public Relations.

3. Ethics and Professionalism.

4. The Individual in Public Relations.

5. Public Relations Departments and Firms.

II. PROCESS.

6. Research.

7. Program Planning.

8. Communication.

9. Evaluation.

III. STRATEGY.

10. Public Opinion and Persuasion.

11. The Audience and How to Reach It.

12. The Internet and Other New Technologies.

13. Public Relations and the Law.

IV. APPLICATION.

14. Corporations.

15. Politics and Government.

16. International Public Relations.

17. Nonprofit Organizations.

18. Education.

19. Entertainment, Sports, and Travel.

V. TACTICS.

20. Written Tactics.

21. Spoken Tactics.

22. Visual Tactics.

Directory of Useful WebSites.

A Public Relations Glossary.

Bibliography of Selected Books, Directories, and Periodicals.

Credits.

Index.

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