Public Relations: Strategies and Tactics / Edition 9

Public Relations: Strategies and Tactics / Edition 9

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by Dennis L. Wilcox, Glen T. Cameron
     
 

The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and… See more details below

Overview

The student edition of PUBLICS: Public Relations Research Software, developed by Glen T. Cameron of the Henry Grady College of Journalism and Mass Communication at the University of Georgia, and Tim Herzog of Two Bits Worth, Inc., is a stand-alone software program designed to help you demystify the public relations research process. Focusing on survey design and analysis, this program can assist you in your coursework as well as your future work in the public relations field! The Student Edition, available for DOS and Macintosh platforms, is accompanied by an instructional pamphlet.

Product Details

ISBN-13:
9780205626229
Publisher:
Pearson
Publication date:
05/22/2009
Series:
MyCommunicationLab Series
Edition description:
Older Edition
Pages:
704
Product dimensions:
7.90(w) x 9.90(h) x 1.00(d)

Related Subjects

Table of Contents

Contents in Detail
Preface
In Memoriam - Edward L. Bernays
Note to Students
Pt. 1Role1
Ch. 1What Is Public Relations?2
Ch. 2The Evolution of Public Relations24
Ch. 3Ethics and Professionalism54
Ch. 4The Individual in Public Relations78
Ch. 5Public Relations Departments and Firms95
Pt. 2Process119
Ch. 6Research120
Ch. 7Program Planning140
Ch. 8Communication161
Ch. 9Evaluation192
Pt. 3Strategy207
Ch. 10Public Opinion and Persuasion208
Ch. 11The Audience and How to Reach It234
Ch. 12Public Relations and the Law264
Pt. 4Application291
Ch. 13Corporations292
Ch. 14Politics and Government321
Ch. 15International Public Relations346
Ch. 16Membership Organizations371
Ch. 17Social, Cultural, and Health Agencies386
Ch. 18Education412
Ch. 19Entertainment, Sports, and Travel429
Pt. 5Tactics451
Ch. 20The Internet and Other New Technologies452
Ch. 21Written Tactics471
Ch. 22Spoken Tactics496
Ch. 23Visual Tactics527
A Public Relations Glossary549
Bibliography555
Photo Acknowledgments567
Index569

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