Public Relations: Strategies and Tactics / Edition 10

Public Relations: Strategies and Tactics / Edition 10

5.0 1
by Dennis L. Wilcox, Glen T. Cameron
     
 

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The

See more details below

Overview

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Product Details

ISBN-13:
9780205770885
Publisher:
Pearson
Publication date:
02/02/2011
Series:
MyCommunicationLab Series
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.10(w) x 10.00(h) x 1.00(d)

Related Subjects

Table of Contents

Contents in Detail
Preface
In Memoriam - Edward L. Bernays
Note to Students
Pt. 1Role1
Ch. 1What Is Public Relations?2
Ch. 2The Evolution of Public Relations24
Ch. 3Ethics and Professionalism54
Ch. 4The Individual in Public Relations78
Ch. 5Public Relations Departments and Firms95
Pt. 2Process119
Ch. 6Research120
Ch. 7Program Planning140
Ch. 8Communication161
Ch. 9Evaluation192
Pt. 3Strategy207
Ch. 10Public Opinion and Persuasion208
Ch. 11The Audience and How to Reach It234
Ch. 12Public Relations and the Law264
Pt. 4Application291
Ch. 13Corporations292
Ch. 14Politics and Government321
Ch. 15International Public Relations346
Ch. 16Membership Organizations371
Ch. 17Social, Cultural, and Health Agencies386
Ch. 18Education412
Ch. 19Entertainment, Sports, and Travel429
Pt. 5Tactics451
Ch. 20The Internet and Other New Technologies452
Ch. 21Written Tactics471
Ch. 22Spoken Tactics496
Ch. 23Visual Tactics527
A Public Relations Glossary549
Bibliography555
Photo Acknowledgments567
Index569

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >