Public Relations: Strategies and Tactics / Edition 11 by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber | | 9780205770885 | Hardcover | Barnes & Noble
Public Relations: Strategies and Tactics / Edition 10

Public Relations: Strategies and Tactics / Edition 10

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by Dennis L. Wilcox, Glen T. Cameron
     
 

ISBN-10: 0205770886

ISBN-13: 9780205770885

Pub. Date: 02/02/2011

Publisher: Pearson

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The

Overview

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Product Details

ISBN-13:
9780205770885
Publisher:
Pearson
Publication date:
02/02/2011
Series:
MyCommunicationLab Series
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.10(w) x 10.00(h) x 1.00(d)

Related Subjects

Table of Contents

Preface.

In Memoriam—Phillip J. Ault.

Note to Students.

I. ROLE.

1. What Is Public Relations?

2. The Evolution of Public Relations.

3. Ethics and Professionalism.

4. The Individual in Public Relations.

5. Public Relations Departments and Firms.

II. PROCESS.

6. Research.

7. Program Planning.

8. Communication.

9. Evaluation.

III. STRATEGY.

10. Public Opinion and Persuasion.

11. The Audience and How to Reach It.

12. New Technologies in Public Relations.

13. Public Relations and the Law.

IV. APPLICATION.

14. Corporations.

15. Politics and Government.

16. International Public Relations.

17. Nonprofit Organizations.

18. Education.

19. Entertainment, Sports, and Travel.

V. TACTICS.

20. Written Tactics.

21. Spoken Tactics.

22. Visual Tactics.

A Public Relations Glossary.

Bibliography.

Credits.

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