This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Public Relations
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
26.95
In Stock
5
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Public Relations
386
Public Relations
386Paperback(New Edition)
$26.95
26.95
In Stock
Product Details
| ISBN-13: | 9780806114576 |
|---|---|
| Publisher: | Longleaf Services on Behalf of University of Oklah |
| Publication date: | 01/28/1977 |
| Edition description: | New Edition |
| Pages: | 386 |
| Product dimensions: | 4.70(w) x 7.30(h) x 1.00(d) |
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