Public Relations Ethics / Edition 1

Public Relations Ethics / Edition 1

by Phillip Seib
     
 

ISBN-10: 0155019430

ISBN-13: 9780155019430

Pub. Date: 12/27/1994

Publisher: Cengage Learning

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.  See more details below

Overview

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.

Product Details

ISBN-13:
9780155019430
Publisher:
Cengage Learning
Publication date:
12/27/1994
Edition description:
New Edition
Pages:
255
Product dimensions:
5.53(w) x 8.22(h) x 0.34(d)

Related Subjects

Table of Contents

1. The Public Relations Professional. 2. Ethical Decision- Making in Public Relation. 3. Understanding Ethics. 4. From Theory to Practice: The Business of Public Relations. 5. Truth as Ethical Imperative. 6. Working with the News Media. 7. Public Relations and the Processes of Government. 8. Ethical Challenges in Crisis Public Relations. 9. Toward a More Ethical Profession. Appendices.

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