Public Relations For Dummies

Public Relations For Dummies

1.0 2
by Eric Yaverbaum, Ilise Benun
     
 

View All Available Formats & Editions

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can

See more details below

Overview

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

Discover how to

  • Map a winning PR strategy
  • Grab attention with press releases, interviews, and events
  • Cultivate good media relations
  • Get print, TV, radio, and Internet coverage
  • Manage a PR crisis

Editorial Reviews

From the Publisher
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

Product Details

ISBN-13:
9781118052792
Publisher:
Wiley
Publication date:
03/03/2011
Series:
For Dummies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
388
Sales rank:
552,176
File size:
11 MB
Note:
This product may take a few minutes to download.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >