The Public Relations Handbook / Edition 3

The Public Relations Handbook / Edition 3

by Alison Theaker
     
 

ISBN-10: 0415428025

ISBN-13: 9780415428026

Pub. Date: 02/10/2008

Publisher: Taylor & Francis

By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.

Overview

By tracing the history and development of public relations and using examples of strategies and campaigns as well as interviews, this book provides a comprehensive and detailed study of the theories and practices of public relations.

Product Details

ISBN-13:
9780415428026
Publisher:
Taylor & Francis
Publication date:
02/10/2008
Series:
Media Practice Series
Edition description:
Revised Edition
Pages:
432
Product dimensions:
6.10(w) x 9.10(h) x 0.80(d)

Related Subjects

Table of Contents


Notes on contributors     vii
Preface     ix
The context of public relations     1
What is public relations?   Johanna Fawkes     3
Public relations and communications   Johanna Fawkes     18
Public relations, politics and the media   Emma Wood   Ian Somerville     33
Public relations and management   Anne Gregory     51
Professionalism and regulation     70
Strategic public relations     87
Public relations and corporate communication   Emma Wood   Ian Somerville     89
Public relations and corporate identity   Emma Wood   Ian Somerville     104
Public affairs and issues management     124
Business ethics, public relations and corporate social responsibility   Emma Wood   Ian Somerville     143
Research and evaluation: measuring the unmeasurable?     161
Coping with culture: global public relations     183
Stakeholder public relations     203
Media relations   John Hitchins     205
Internal communications     228
Corporate social responsibility in action: corporate community involvement and cause-relatedmarketing     253
An introduction to financial public relations   Keeley Clarke     275
Public sector public relations     288
Consumer public relations     304
Business-to-business public relations     323
Not-for-profit public relations   Peter Brill   Cinzia Marrocco     335
Using new technology effectively in public relations     352
Shaping the future     375
Future challenges for PR     377
Bibliography     385
Index     408

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