Public Relations in Practice

Overview

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.

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Overview

The role of the public relations practitioner is becoming ever more demanding. Even those entering the profession are expected to already possess sophisticated skills. Public Relations in Practice helps develop these skills by looking at the key functional areas of public relations from the practitioner's point of view.

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Product Details

  • ISBN-13: 9780749433819
  • Publisher: Kogan Page, Ltd.
  • Publication date: 2/28/2004
  • Series: PR in Practice Series
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 210
  • Product dimensions: 6.46 (w) x 9.24 (h) x 0.73 (d)

Meet the Author

Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).

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Table of Contents

About the authors
Preface
1 Public relations in practice: the 21st-century landscape 1
2 Marketing communications 16
3 Internal communication 43
4 Financial public relations 59
5 Business-to-business public relations 76
6 Lobbying Westminster and Whitehall 89
7 Local government relations 102
8 Community relations 112
9 Public relations in the voluntary sector 130
10 Sponsorship 142
11 Communicating corporate responsibility 158
12 Public relations in the service sector 173
13 Living in an NGO world 186
Index 201
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