Public Relations in Schools / Edition 3by Theodore J. Kowalski
Pub. Date: 05/21/2003
With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an/i>
With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.
Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.
Features of the fourth edition include:
· NEW! Greater focus on principals and their role in public relations.
· NEW! Greater attention throughout the text on the use of technology in practice.
· NEW! Greater attention to understanding and dealing with emerging school reform trends. NEW! A new chapter (Chapter 10) on communicating with parents and the community.
· NEW! Chapter 7 is a revision distilled from chapters 7 and 8 of theprevious edition combining the coverage of districts and schools.
· Case Studies with end of chapter questions confront the reader with real-life situations designed to promote critical thinking in problem solving.
Related books from Merrill Education:
· The School Finance, First Edition, Craig E. Richards, Bruce D. Baker, and Preston Green, ISBN: 0-13-098458-2
· Human Resources Administration, Fifth Edition, L. Dean Webb and M. Scott Norton, ISBN: 0-13-239771-4
· The Human Resource Function in Educational Administration, Ninth Edition, Phillip Young, ISBN: 0-13-243541-1
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 7.60(w) x 9.40(h) x 1.00(d)
Table of ContentsForeword by Albert E. Holliday.
I. CONTEMPORARY CONDITIONS.
1. School Public Relations: A New Agenda, by Theodore J. Kowalski.
2. Changes in Society and Schools, by Thomas Glass.
3. Public Opinions and Political Contexts, by Edward P. St. John and Margaret M. Clements.
II. UNDERSTANDING PUBLIC RELATIONS.
4. Public Relations Theory and Practice, by E. W. Brody.
5. Legal and Ethical Aspects of Public Relations, by Joseph R. McKinney.
6. Public Relations and Technology, by Robert H. Woodroof.
7. Public Relations in a Communication Context: Listening, Nonverbal, and Conflict-Resolution Skills, by Angela Spaulding and Mary John O'Hair.
III. EDUCATIONAL PUBLIC RELATIONS.
8. The Social Dimension of Public Relations, by Edward W. Chance.
9. Effective Programming at the District Level, by Arthur Steller and Theodore J. Kowalski.
10. Effective Programming at the School Level, by John A. Brown and Richard K. Murray.
11. Practice in Elementary and Secondary Private Schools, by Theodore J. Kowalski.
IV. LEADERSHIP RESPONSIBILITIES.
12. Planning in Public Relations: Setting Goals and Developing Strategies, by Robert H. Beach and James Trent.
13. Working with the Media, by Theodore J. Kowalski.
14. Responding to Crisis, by Edward H. Seifert.
15. Collecting and Analyzing Decision-Oriented Data, by A. William Place, Maryanne McNamara, and James F. McNamara.
16. Public Relations in a Funding Campaign, by Glenn Graham and Gordon Wise.
17. Evaluating Public Relations Programs, by Doug Newsom.
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