Public Relations: What Research Tells Us / Edition 1

Public Relations: What Research Tells Us / Edition 1

by John V. Pavlik
     
 

ISBN-10: 080392951X

ISBN-13: 9780803929517

Pub. Date: 06/01/1987

Publisher: SAGE Publications

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many

Overview

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

Product Details

ISBN-13:
9780803929517
Publisher:
SAGE Publications
Publication date:
06/01/1987
Series:
Commtext Series, #16
Pages:
152

Table of Contents

Introduction
The Nature of the Beast
Major Research Methods
The Major Research Findings of Applied Research
Beyond Common Sense
Research Undone (What They Failed To Study)
An Emerging Paradigm
General System Theory

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