Table of Contents
Section I: Shining a Light on Leadership in Public Relations 1. Making Sense of Leaders and Leadership in Public Relations 2. Review of the Leadership Literature 3. Research Design and Methods 4.Profile of Survey and Interview Participants
Section II: Results and Implications of the Global Leadership Study 5. The Context for Leadership in Public Relations
Ansgar Zerfass, Anne Linke, Ulrike Roettger 6. Strategies and Tactics Leaders Use to Manage Issues
Bryan Reber 7. Dimensions of Leadership and Issue Management
Juan Meng 8. Development of Future Leaders
Yan Jin 9. Perceptions of Leaders, Organizations and the Profession
Elina Erzikova, Baiba Petersone Section III: Conversations with Leaders in Public Relations 10. Public Relations Leadership in the Chinese-Speaking Countries
Chun-ju Flora Hung-Baesecke, Yan Jin, Juan Meng 11. Leadership in a Transforming Environment
Nilanjana Bardhan, Padmini Patwardhan 12. Past, Present and Future Public Relations in South Korea
Jae-Hwa Shin, Jaesub Lee, Jongmin Park, Kwang Hee Kim 13. Leadership in Communication Management
Ulrike Roettger, Janne Stahl, Ansgar Zerfass 14. Addressing Organizational and Sociopolitical Changes Through Leadership in Public Relations in Latvia
Baiba Petersone, Bryan Reber 15. Taking on the Bear
Elina Erzikova 16. Spain: Public Relations Leadership in an Age of Turbulence
Cristina Navarro, Angeles Moreno 17. Transcultural Study on Leadership in Public Relations and Communications Management
Andreia Athaydes, Gustavo Becker, Rodrigo Cogo, Mateus Furlanetto, Paulo Nassar 18. Key Leadership Challenges and Factors in Public Relations and Communication in Mexico
Marco Herrera and Rebeca Arevalo 19. U.S. Public Relations Leaders Pursue Talent, Digital Mastery, and Strong Cultures
Bruce Berger, Juan Meng, William Heyman, Mark Bain, and Mark Harris Section IV: Creating the Future 20. The Global Study and Leadership in the Future
Bruce K. Berger and Juan Meng