Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management

by Bruce K. Berger
     
 

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This edited volume explores the topic of leadership in public relations and communication management. Using data from one of the largest studies ever conducted in the field, this work provides a unique, current, and compelling picture of expanding global PR practice. It offers the perspectives of 4,500 practitioners, 70% of whom are leaders or their direct reports

Overview

This edited volume explores the topic of leadership in public relations and communication management. Using data from one of the largest studies ever conducted in the field, this work provides a unique, current, and compelling picture of expanding global PR practice. It offers the perspectives of 4,500 practitioners, 70% of whom are leaders or their direct reports in public corporations; private and state-run companies; communication agencies; government agencies; and nonprofits. The work presents foundational research that carries significant implications for global practice, advances a theory of integrated leadership in public relations, and highlights future research needs and educational implications.

Product Details

ISBN-13:
9780415710916
Publisher:
Taylor & Francis
Publication date:
05/01/2014
Pages:
364
Product dimensions:
6.10(w) x 9.10(h) x 1.00(d)

Meet the Author

Bruce K. Berger, Ph.D., is Reese Phifer Professor of Advertising & Public Relations in the College of Communication and Information Sciences at the University of Alabama.

Juan Meng, Ph.D., is Assistant Professor of Public Relations in the Department of Advertising & Public Relations at The University of Georgia.

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