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Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community
     

Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community

by Shel Holtz
 
The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how

anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of

guidelines for delivering memorable messages taking advantage of the unique,

Overview

The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how

anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of

guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.

Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and

techniques to tap into and use the power of the Internet's networked communities. The book provides:

* PR applications of e-mail, the Web, and online communities

* Techniques for integrating the Internet with traditional communications tools

* Case studies to use as benchmarks for online PR efforts

* And much more.

Author Biography: Shel Holtz (Concord, CA) is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the

Internet into their strategic communication efforts.

Editorial Reviews

PRCanada.ca
In addition to being a priceless resources, you will find Public Relations on the Net is eminently readable, written in a friendly,common sense style..Get this book.
Writing That Works
Both new and experienced communicators will find much useful material in this book. (January, 2003)
BizLife
It's both a high-level strategic playbook and a ready-to-use guide
PR News
The online PR bible--
Booknews
California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to know, and by replacing case studies from the period with ones that make sense four years later. The Internet is one of the most significant tools for public relations, he says, but using it to best advantage requires strategic thinking about how to apply it to communication efforts. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780814471524
Publisher:
AMACOM
Publication date:
06/01/2002
Edition description:
2ND
Pages:
400
Product dimensions:
5.96(w) x 9.00(h) x 1.38(d)

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