Public Relations: A Practical Guide to the Basics / Edition 2

Public Relations: A Practical Guide to the Basics / Edition 2

by Philip Henslowe
     
 

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology.

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Overview

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.

Product Details

ISBN-13:
9780749440725
Publisher:
Kogan Page, Ltd.
Publication date:
10/28/2003
Series:
PR in Practice Series
Edition description:
2nd ed.
Pages:
152
Product dimensions:
6.00(w) x 9.24(h) x 0.49(d)

Related Subjects

Meet the Author

R. A. Foakes is Professor Emeritus at the Department of English, UCLA. His publications include six of Shakespeare's plays, among them A Midsummer Night's Dream for the New Cambridge Shakespeare series (1984), Illustrations of the English Stage 1580-1642 (Cambridge, 1985), and Hamlet versus Lear (Cambridge, 1993).

Table of Contents

Foreword
Preface
Acknowledgements
1Communication and the roles of public relations1
2External public relations sources9
3Ethics and the law14
4Working with suppliers20
5Working with publishers23
6Working with printers27
7Working with photographers30
8Working with designers37
9Making videos43
10Exhibitions and other events47
11Promotions and functions56
12Visits64
13Sponsorship and educational activities66
14Business writing74
15Crisis management81
16Working with the media86
17External media support92
18Planning and programming96
19Assessment and evaluation100
20Conclusion105
Further reading107
App. 1The Institute of Public Relations Code of Professional Conduct109
App. 2The law as it affects public relations practitioners113
App. 3Model client agreement117
App. 4Employment regulations124
App. 5Checklist of public relations assistance on the exhibition stand127
App. 6Event and conference planning129
App. 7Planning guidelines - events131
App. 8Planning guidelines - conferences132
App. 9VIP visits134
App. 10Royal visits136
App. 11Written reports138
App. 12Agenda format139
App. 13Example of layout for an internal paper140
App. 14Example of layout for minutes142
App. 15Contingency planning for a crisis144
Index148

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