Public Relations: A Practical Guide to the Basics / Edition 2

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Overview

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.

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Product Details

  • ISBN-13: 9780749440725
  • Publisher: Kogan Page, Ltd.
  • Publication date: 10/28/2003
  • Series: PR in Practice Series
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 152
  • Product dimensions: 6.00 (w) x 9.24 (h) x 0.49 (d)

Meet the Author

R. A. Foakes is Professor Emeritus at the Department of English, UCLA. His publications include six of Shakespeare's plays, among them A Midsummer Night's Dream for the New Cambridge Shakespeare series (1984), Illustrations of the English Stage 1580-1642 (Cambridge, 1985), and Hamlet versus Lear (Cambridge, 1993).

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Table of Contents

Foreword
Preface
Acknowledgements
1 Communication and the roles of public relations 1
2 External public relations sources 9
3 Ethics and the law 14
4 Working with suppliers 20
5 Working with publishers 23
6 Working with printers 27
7 Working with photographers 30
8 Working with designers 37
9 Making videos 43
10 Exhibitions and other events 47
11 Promotions and functions 56
12 Visits 64
13 Sponsorship and educational activities 66
14 Business writing 74
15 Crisis management 81
16 Working with the media 86
17 External media support 92
18 Planning and programming 96
19 Assessment and evaluation 100
20 Conclusion 105
Further reading 107
App. 1 The Institute of Public Relations Code of Professional Conduct 109
App. 2 The law as it affects public relations practitioners 113
App. 3 Model client agreement 117
App. 4 Employment regulations 124
App. 5 Checklist of public relations assistance on the exhibition stand 127
App. 6 Event and conference planning 129
App. 7 Planning guidelines - events 131
App. 8 Planning guidelines - conferences 132
App. 9 VIP visits 134
App. 10 Royal visits 136
App. 11 Written reports 138
App. 12 Agenda format 139
App. 13 Example of layout for an internal paper 140
App. 14 Example of layout for minutes 142
App. 15 Contingency planning for a crisis 144
Index 148
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