Public Relations: A Practical Guide to the Basics / Edition 2

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 94%)
Other sellers (Paperback)
  • All (13) from $1.99   
  • New (5) from $27.06   
  • Used (8) from $1.99   


This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.

Read More Show Less

Product Details

  • ISBN-13: 9780749440725
  • Publisher: Kogan Page, Ltd.
  • Publication date: 10/28/2003
  • Series: PR in Practice Series
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 152
  • Sales rank: 1,302,577
  • Product dimensions: 6.00 (w) x 9.24 (h) x 0.49 (d)

Meet the Author

R. A. Foakes is Professor Emeritus at the Department of English, UCLA. His publications include six of Shakespeare's plays, among them A Midsummer Night's Dream for the New Cambridge Shakespeare series (1984), Illustrations of the English Stage 1580-1642 (Cambridge, 1985), and Hamlet versus Lear (Cambridge, 1993).

Read More Show Less

Table of Contents

1 Communication and the roles of public relations 1
2 External public relations sources 9
3 Ethics and the law 14
4 Working with suppliers 20
5 Working with publishers 23
6 Working with printers 27
7 Working with photographers 30
8 Working with designers 37
9 Making videos 43
10 Exhibitions and other events 47
11 Promotions and functions 56
12 Visits 64
13 Sponsorship and educational activities 66
14 Business writing 74
15 Crisis management 81
16 Working with the media 86
17 External media support 92
18 Planning and programming 96
19 Assessment and evaluation 100
20 Conclusion 105
Further reading 107
App. 1 The Institute of Public Relations Code of Professional Conduct 109
App. 2 The law as it affects public relations practitioners 113
App. 3 Model client agreement 117
App. 4 Employment regulations 124
App. 5 Checklist of public relations assistance on the exhibition stand 127
App. 6 Event and conference planning 129
App. 7 Planning guidelines - events 131
App. 8 Planning guidelines - conferences 132
App. 9 VIP visits 134
App. 10 Royal visits 136
App. 11 Written reports 138
App. 12 Agenda format 139
App. 13 Example of layout for an internal paper 140
App. 14 Example of layout for minutes 142
App. 15 Contingency planning for a crisis 144
Index 148
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)