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Public Relations Practices / Edition 8
     

Public Relations Practices / Edition 8

by Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry
 

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ISBN-10: 0133127648

ISBN-13: 9780133127645

Pub. Date: 01/12/2013

Publisher: Pearson


Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop

Overview


Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Product Details

ISBN-13:
9780133127645
Publisher:
Pearson
Publication date:
01/12/2013
Edition description:
New Edition
Pages:
288
Sales rank:
285,103
Product dimensions:
6.90(w) x 9.00(h) x 0.40(d)

Table of Contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values

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