Public Relations [NOOK Book]

Public Relations

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"I obtained an internship at a PR firm in NY."
Tracey Boyd

"A suitcase full of useful tools."
Tamryn Hennessy

"Concise, informative, and will serve as a reference for years to come."
Mark Stokes

"New tools that I put into immediate use."
Tiana Webb-Evans

"I recommend to anyone willing to truly learn the craft of PR."
Judith Tackett

"Thorough and easy-to-follow ... all around great!"
Maayan Heller

Here, for the first time, ever, are updated lectures from not one, not two, but all three noted Public Relations courses: Introduction to Public Relations, Public Relations Plans and Press, and Advanced Public Relations. You'll learn everything hundreds of students used to get in the door, up the ladder, and to the top, including:
* The best places to find PR jobs
* How to write news releases, pitches, biographies, case studies, speeches, etc.
* How to use social media including how to pitch bloggers and use Twitter
* How to create media lists, get interviews, and get coverage
* Tons of examples including a PR budget so you can see what to charge if you are a freelancer
* How to write PR plans
* How to find and get awards
* And resources so you can see what the pro's do

Here, you get all the inside knowledge with none of the inflated tuition. Knowledge you can use, as many students did, to get in the door and up the ladder in public relations.
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Product Details

  • BN ID: 2940013032576
  • Publisher: S.J. Sebellin-Ross
  • Publication date: 8/21/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 883,735
  • File size: 296 KB

Meet the Author

S.J. Sebellin-Ross has developed and written PR campaigns for Fortune 100 clients, ranging from HBO and Visa to McDonald's, DreamWorks Animation, and IBM. Author of the bestselling book Smart Marketing on a Small Budget, Sebellin-Ross has taught public relations for schools and colleges such as Mediabistro and University of California and has been invited to speak before groups including The Association of Journalists and the Board of Trade.

Internationally published journalist, Sebellin-Ross ( has written articles for newspapers, magazines, and websites including The Washington Post, Parenting, CNET, and The New York Times and is author of more than 10 books including the top-selling Punctuation: The Shortest, Simplest, Most Lighthearted Guide, Ever.
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 13, 2014

    This book is my bible! I always wanted to go into public relatio

    This book is my bible! I always wanted to go into public relations and I read a few books but they never got down to the nuts and bolts practical information I needed. This book did and I used it to get a job (I work for a pr firm in manattan and it is everything I dreamed) and now I use it as a reference book whenever I have a question. I got a promotion two weeks ago and that is what made me think I should leave a review and tell you all what a really good book this is. If you want to meet me, I'm at our PRSA chapter just living the life!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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