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Public Relations Strategy: A Guide to Corporate Communications Management
     

Public Relations Strategy: A Guide to Corporate Communications Management

by Sandra Oliver, Anne Gregory (Foreword by)
 

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

Overview

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

Product Details

ISBN-13:
9780749435417
Publisher:
Kogan Page, Ltd.
Publication date:
11/28/2001
Series:
PR in Practice Series
Edition description:
Older Edition
Pages:
160
Product dimensions:
6.08(w) x 9.32(h) x 0.45(d)

Meet the Author

Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of "Corporate Communications" journal and formerly served as chair of the International Public Relations Association.

Professor Anne Gregory is the UK's only full-time professor of public relations and a leading international academic. She is Director of the Centre for Public Relations Studies in the Faculty of Business and Law at Leeds Metropolitan University. Before becoming an academic, Anne spent many years in public relations practice and has experience at a senior level both in-house and in consultancy. She remains involved in consultancy work and is adviser at board level to a number of large organizations. Anne is series editor for the PR in Practice books and author of Public Relations in Practice in this series (also published by Kogan Page).

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