Public Relations Theory
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
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Public Relations Theory
Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
74.99
In Stock
5
1

Public Relations Theory
368
Public Relations Theory
368Paperback(New Edition)
$74.99
74.99
In Stock
Product Details
ISBN-13: | 9780805806922 |
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Publisher: | Taylor & Francis |
Publication date: | 09/01/1989 |
Series: | Routledge Communication Series |
Edition description: | New Edition |
Pages: | 368 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |
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