Public Relations: From Theory to Practice / Edition 1

Public Relations: From Theory to Practice / Edition 1

by Tricia Hansen-Horn, Bonita Dostal Neff
     
 

ISBN-10: 0205393551

ISBN-13: 9780205393558

Pub. Date: 01/31/2007

Publisher: Pearson

Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

This practical book examines a range of theories–from functional, cultural, rhetorical, and critical to feminist, postmodern,

Overview

Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentation and a variety of case study contexts.

This practical book examines a range of theories–from functional, cultural, rhetorical, and critical to feminist, postmodern, and alternative–in a variety of contexts compiled from the submissions of nearly thirty professors. As the only current "theory-focused" public relations book published for a U.S. globally connected audience, this book offers what has long been absent in the field–a comprehensive examination of public relations theory as practiced. Public Relations: From Theory to Practice presents theories in conjunction with case study applications that relate directly to the theory. These case studies, taken from diverse contexts, help the reader make connections between theories and their application in the real world. Reflective questions guide the reader through the nuances of this connection.

Product Details

ISBN-13:
9780205393558
Publisher:
Pearson
Publication date:
01/31/2007
Edition description:
New Edition
Pages:
416
Sales rank:
788,622
Product dimensions:
6.90(w) x 9.10(h) x 1.00(d)

Table of Contents

Section One: Effectiveness Management–Engaging Systems of Power and Networks of Communication

Chapter 1:

Power Resource Management: Pushing Buttons and Building Cases

Case: CPSC vs. Daisy (Consumer Produce Safety Commission vs. Daisy Manufacturing Co.)

Questions for Application

Robert L. Heath — University of Houston

Chapter 2:

Weickian Approach to Public Relations and Crisis Management

Case: Crisis Communication and Anthrax

Questions for Application

Gary L. Kreps — George Mason University

Chapter 3:

Strategic Issues Management: Theoretical Underpinnings for Strategic Planning and Operations in the Public Policy Arena

Case: The WTO and G-8 (World Trade Organization and G-8)

Questions for Application

Robert L. Heath — University of Houston

Chapter 4:

Organizational-Public Relations in Cyberspace

Case: Intel’s 1994 Pentium Chip Crisis

Questions for Application

Kirk Hallahan — Colorado State University

Section Two: Fundamental Perspectives–Creating Action and Meaning Through Messaging

Chapter 5:

Working Innovators and Laggards: The Diffusion of Innovation Theory and Public Relations

Case: Nationwide

Questions for Application

Ann Carden — State University of New York College at Fredonia

Chapter 6:

Speech Act Theory: An Approach to Public Relations Leadership

Case: AmeriFlora ‘92

Questions for Application

Bonita Dostal Neff — Valparaiso University, Indiana

Chapter 7:

Social Constructionism and Public Relations

Case: OTPOR (1998 Serbian Resistance)

Questions for Application

Joye Gordon — Kansas State University

Pete Pellegrin — Cloud County Community College

Chapter 8:

Sociodrama for Public Relations Practice

Case: Concord Hospital

Questions for Application

Thomas Mickey — Bridgewater State College

Chapter 9:

Contingency Theory: Strategic Management of Conflict in Public Relations

Case: The SARS Crises

Questions for Application

Glen Cameron — University of Missouri, Columbia

Augustine Pang — University of Missouri, Columbia

Yan Jin — Virginia Commonwealth University

Section Three: Normative Approaches–Leveraging Constraints and Opportunities

Chapter 10:

Foundations in Moral Philosophy for Public Relations Ethics

Case: Government Contractor

Questions for Application

Shannon Bowen — University of Maryland

Chapter 11:

Following Communication Rules: A Communication-Centered Theory for Public Relations

Case: A Senator in Hot Water

Questions for Application

María E. Len-Ríos — University of Missouri, Columbia

Chapter 12:

Integrating Social Norms Theory in Public Relations Campaign Development

Case: Binge Drinking

Questions for Application

Terry L. Rentner — Bowling Green State University

Section Four: Rhetorical Perspectives–Communication as Relationship

Chapter 13:

Rhetorical Theory, Public Relations and Meaning: Giving Voice to Ideas

Case: The War in Iraq

Questions for Application

Robert L. Heath — University of Houston

Chapter 14:

Public Relations and the Rhetoric of Social Intervention

Case: Friends — Together

Questions for Application

Susan K. Opt — Salem College

Section Five: Crisis Communication–Giving Voice in the Process

Chapter 15:

Crisis Communication and Image Repair Discourse

Case: VIOXX

Questions for Application

William L. Benoit — University of Missouri, Columbia

Augustine Pang — University of Missouri, Columbia

Chapter 16:

The Development of the Situational Crisis Communication Theory

Case: The Plant Explosion

Questions for Application

W. Timothy Coombs — Eastern Illinois University

Section Six: Contextual Parameters–Understanding and Creating the Big Picture

Chapter 17:

International Public Relations: Toward an Integrated Theoretical Case

Case: Ivory Coast

Questions for Application

T. Kenn Gaither — University of North Carolina at Chapel Hill

Patricia A. Curtin — University of North Carolina at Chapel Hill

Chapter 18:

The Place of Theory in Public Relations Practice

Case: Award-Winning Practitioners

Questions for Application

Aydemir Okay — Istanbul University

Alya Okay — Istanbul University

Chapter 19:

Working the System: The Evolution of Feminist Perspectives in Public Relations Scholarship

Case: Working the System

Questions for Application

Theresa Russell-Loretz — Millersville University, Pennsylvania

Chapter 20:

From Aardvark to Zebra Redux: An Analysis of Theory Development in Public Relations Academic Journals into the 21st Century

Questions for Application

Lynne M. Sallot — University of Georgia

Lisa J. Lyon

Carolina Acosta-Alzuru — University of Georgia

Karyn Ogata Jones — Clemson University

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