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The first edition of the Public Relations Writer's Handbook hasbecome the gold standard reference in the PR industry. However,since the book was first published, the digital revolution haschanged the way we live and do business. Computers, e-mail, cellphones, and the World Wide Web have become a part of everydaylife.
The second edition of The Public Relations Writer's Handbookoffers a simple, step-by-step approach to creating a wide range ofwriting, from basic news releases, pitch letters, biographies, andmedia alerts, to more complex and sophisticated speeches, mediacampaign proposals, crisis responses, and in-house publications. Inaddition, the thoroughly expanded and updated second edition showshow to keep up with the best practices of the public relationsprofession, as well as with the speed made possible and required bythe digital age.
The Public Relations Writer's Handbook is a handy guide for PRwriters who must communicate ideas, information, and emotions in aclear, concise, accurate, and credible manner in many styles,tones, and voices, for many different audiences. The Handbook helpsto simplify and demystify the writing process, so that your skillscan be honed and your talent developed.
In this extraordinary resource, authors Merry Aronson, DonSpetner, and Carol Ames offer their secrets to cracking the publicrelations barriers and getting your message heard by as wide apublic as possible.
“Essential for any PR professional. Well written and easy to understand.”
—Richard Edelman, president and CEO, Edelman Public Relations Worldwide
“Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both.”—Jon Iwata, senior vice president, Communications, IBM
“Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider.”—Andy Polansky, president, Weber Shandwick Worldwide
“This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It’s a must-read for anyone serious about a successful career in public relations.”—Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.
“This book offers no-nonsense, straight-ahead advice on how to compete and win in today’s digital world of public relations.”— Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California
Merry Aronson is the founder and director of MerryMedia, aLos Angeles–based entertainment marketing and PR firm. Shehas worked as a journalist, entertainment publicist, and networktelevision promotion executive, and has taught PR writing at NewYork University and University of California, Los Angeles.
Don Spetner is senior vice president for Global Meetingand Communications at Korn/Ferry International. He was named an"Industry All Star" by Inside PR magazine, and his essays oncommunications have been published in The Journal of CorporatePublic Relations and PRWeek.
Carol Ames teaches entertainment studies and publicrelations on the faculty of California State University, Fullerton.She is an experienced independent public relations professional andexecutive producer of movies for television.
Useful Writer's Book for Those in Public Relations.
There are so few books on the market today for public relations writers. There is the old stand by of the AP Handbook but it is nice to have a book written for those of us who didn't care to major in journalism. This is a book that is good to have with the AP Handbook and to be used in conjunction with it. Definitely add this one to your library if you are a writer.
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