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From the Publisher“Essential for any PR professional. Well written and easy to understand.”
—Richard Edelman, president and CEO, Edelman Public Relations Worldwide
“Despite all the rapid advances in technology, good writing is still the key to effective communications. And good writing comes from clear thinking. This book provides an excellent, step-by-step approach to both.”—Jon Iwata, senior vice president, Communications, IBM
“Good writing is still at the core of all great communications campaigns, and this book provides aspiring and experienced practitioners with practical guidelines and effective approaches to consider.”—Andy Polansky, president, Weber Shandwick Worldwide
“This is a practical, direct, and easy-to-use handbook for public relations writing, authored by top communications professionals. It’s a must-read for anyone serious about a successful career in public relations.”—Carl Folta, executive vice president, Corporate Communications, Viacom, Inc.
“This book offers no-nonsense, straight-ahead advice on how to compete and win in today’s digital world of public relations.”— Paula D. Woodley, lecturer, Annenberg School for Communications, University of Southern California